ADIDAS — PODIUM

After 15 years in existence adidas decided to rebuild its consumer center completely in order to align it with its new strategy and to update the visual look and feel of the brand on its campus’ most representative building.

Melville was assigned as the art agency for this project. The task: to design and to connect a comprehensive wayfinding signage with elements from the brand identity and unseen-before installations and contemporary art. In short: to provide the cement that would hold all single elements in this complex building together and create an adidas-feel—for customers and employees alike. Impossible is nothing!

Brand In Space

Media & Light Installations

Art Curation & Installations

Wayfinding

CREDITS

Concept, Design, Project Management:
Melville Brand Design

Technical management:
Turner & Townsend, Munich

Artists:
Anna Rupprecht
Fillin Guas
Gabe

Light Installation:
Matthias Singer, 507 nanometer

Digital Wood Installation:
Simon Vorhammer

Carpentry:
Josef Obermaier GmbH

Signage:
Leucht-Kraft GmbH

Art application:
Graphism

Sneaker Panel construction:
Dreher Messebau GmbH

The Sneaker Mapping Wall

Excite Lounge

Digital Wood

Engage Area