Our work with Adidas exemplifies our multidisciplinary approach. In 2008, we won adidas’ trust without a pitch to produce the brand’s definitive history book. We proposed a radical `shoebox`design, in which multiple archive photos on variously sized pages simulated the act of leafing through old snaps in a shoebox. The three-year production process also incorporated interviews with legendary Adidas ambassadors and collaborators including Franz Beckenbauer, Steffi Graf, David Beckham, and Stella McCartney. The book is now a major reference point for Adidas’ employees worldwide. More recently, we devised and developed a `Creators Unite´multi-platform campaign (a photo-installation backdrop for a managers’ meeting at Adidas’ Herzo HQ, a limited-edition magazine, a responsive smartphone site) featuring eight female leaders in their chosen fields, including singer Dua Lipa and cliff diver Anna Bader, who personify Adidas’ inspirational credo.
Story telling
Editorial Design
Event Outfit
Website
Videoanimation
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