AN.JU STUDIO — HANDMADE LEATHERGOODS RADICAL STATE

Melville creates brands that capture the essence of our clients’ visions, that resonate and endure.Our recent brand design for an.ju studio, for whom we established the claim “handmade leathergoods radical state,” is a testament to our comprehensive and many-tier approach.

We developed a cohesive and elegant brand identity for an.ju studio that reflects their commitment to timeless design and exceptional craftsmanship. Melville designed a user-friendly and visually striking webshop. Through art direction, we underscored the studio’s dedication to sustainability and local craftsmanship. Additionally, our compelling videography and animations brought the story of an.ju studio to life, showcasing the meticulous handcrafting process and the high-quality leather used in every piece. We utilized a bold use of color and an expressive typography mix, allowing a layout system with mood images and fashion photography.

an.ju studio designs and handcrafts each piece exclusively in their Munich atelier, using only fine, high-quality leather. Their goal is to offer an alternative to the rapid turnover of fast fashion by blending timeless design, local craftsmanship, and exceptional quality. All products can be custom-made, with personalization options available for all leather items.

Brand Design

Art Direction

Videography

Webdesign
anju-studio.com

CREDITS

Photography (Forget Me Not)
Markus Burke

Photography (Collection)
Philippe Arlt

Videography
Johannes König