"Putting things in right light" is the metaphorical description for our client INLUX.
INLUX, that is substantial strategic consulting for premium and luxury brands. From experts and forward thinkers. For both owners, Petra Anna Herhoffer and Julia Riedmeier, luxury is both an individual concept and a business strategy. The concept of luxury is constantly changing. INLUX accompanies this change and gives customers impulses, inspiration, but also concrete guidance.
Luxury today is also the courage to reduce. With this in mind, we designed the new image and website of the Munich-based strategy consultancy. Subtle elements such as typography, a moderate symbolism and the absence of pretentious or supposedly "meaningful" archive images were the inspiration for our design, in close cooperation with INLUX.