For the Munich Arena, we developed the complete brand identity — including a bespoke variable typeface and a visual language rooted in Bavarian identity, built to speak to local audiences and international visitors alike. Defining and guarding a modern Music / Bavarian identity is our main role.

Derived from that sound identity, we have been assigned to create modern and yet rooted concepts for a dozen Premium Clubs and areas, as well as murals and art in an on-going process. Munich Arena will be Europe's most modern concert arena: a destination for up to 20,000 fans, located at Munich Airport's LabCampus. Regional character, typographic precision, and an identity built to last — that's what we brought and keep bringing to the table.

Release and opening is scheduled for 2029