

The Südliches Bahnhofsviertel is Munich's most layered neighbourhood — Munich’s real multi-cultured quarter, home to people from all over the World, part creative hub, part old-school community, part red-light district. It's also where Melville has been based since 2017. So when the neighbourhood association asked us to build their digital home, we knew the brief before it was written.
We designed and developed the website for Südliches Bahnhofsviertel München — a platform that doesn't lead with landmarks, but with people. A boxing club in a backyard. An international pharmacy that's been here for twenty years. A drug outreach worker who's been here for thirty. A man on his balcony who remembers five decades of the same street changing around him.
The portraits and texts were contributed by Sebastian Berg — formerly of Melville, now running his own studio Berg und Töchter. A collaboration that felt as natural as the neighbourhood itself.
This is what local identity looks like when you take it seriously. Not a tourism brochure. A document of a place that knows what it is.

The Südliches Bahnhofsviertel is Munich's most layered neighbourhood — Munich’s real multi-cultured quarter, home to people from all over the World, part creative hub, part old-school community, part red-light district. It's also where Melville has been based since 2017. So when the neighbourhood association asked us to build their digital home, we knew the brief before it was written.
We designed and developed the website for Südliches Bahnhofsviertel München — a platform that doesn't lead with landmarks, but with people. A boxing club in a backyard. An international pharmacy that's been here for twenty years. A drug outreach worker who's been here for thirty. A man on his balcony who remembers five decades of the same street changing around him.
The portraits and texts were contributed by Sebastian Berg — formerly of Melville, now running his own studio Berg und Töchter. A collaboration that felt as natural as the neighbourhood itself.
This is what local identity looks like when you take it seriously. Not a tourism brochure. A document of a place that knows what it is.
Get in touch
info@melvilledesign.de
+49 / 89 / 189 279 10
melville brand design
goethestrasse 20
munich—germany
Get in touch
info@melvilledesign.de
+49 / 89 / 189 279 10
melville brand design
goethestrasse 20
munich—germany