adidas History Book

In 2008, we won adidas’ trust without a pitch to produce the brand’s definitive history book. We proposed a radical `shoebox`design, in which multiple archive photos on variously sized pages simulated the act of leafing through old snaps in a shoebox. The three-year production process also incorporated interviews with legendary adidas ambassadors and collaborators including Franz Beckenbauer, Steffi Graf, David Beckham, and Stella McCartney. The book is now a major reference point for adidas’ employees worldwide.

Editorial Design, Brand Experience, Work