Following the success of the ProStream 1000 sales-kit, Melville Brand Design was asked to develop a significantly more complex and extensive set of applications for Canon’s ColorStream 8000 series which delivers high production efficiencies at low operational costs. All assets were presented in a luxurious box, unveiling layer for layer the width of applications the series offers. 

The ColorStream 8000 series achieves the highest level of production efficiency (elevate efficiency) and expands into a wider range of applications to drive business growth (accelerate growth). Bicycle racing and running are the perfect imagery to symbolize these dynamic values. Quality in printing is a given and expected by today’s users (high resolutions up to 1200 × 720 dpi and speeds of up to 160 metres per minute). The story, however, needs to go beyond mere technological innovation. Emotion is an important momentum for communication—print inspires when design strikes. The unpacking experience is the turning point of this journey. Layer for layer, the print applications are unveiled. Each layer tells its own story and thrives on meticulously produced details—from the hyper dynamic photographies of awarded photographer Michael Müller, to the sophisticated unfolding card.